From Referral to Creative Partner for Clear Vision Center

Clear Vision Center is a premium cataract and LASIK practice in Rochester Hills, Michigan, with over 25 years of ophthalmology experience. They specialize in custom vision correction and advanced cataract surgery, using state-of-the-art diagnostic technology to tailor care to each patient’s goals, needs, and lifestyle.

We were introduced to Clear Vision Center through a trusted colleague whose office we filmed in for a Bausch + Lomb project. After a smooth, professional shoot, that colleague recommended us directly to the Clear Vision team.

Engagement Type: Full-Service Brand Project
We managed the project from concept through delivery, creating:

• Patient testimonials
• Pre- and post-care instructional videos
• Welcome video
• Social media content
• Additional instructional videos for patient education

Directed and lensed by SoDiG partner Erik Rubner, we assembled a nimble, experienced crew to produce videos that combined warmth, clarity, and professionalism. Every piece was designed to educate patients while reflecting the practice’s premium positioning. By working closely with the Clear Vision team, we ensured all content was visually consistent, medically accurate, and approachable for diverse audiences.

The videos have improved patient understanding of procedures and enhanced the overall care experience. Positive feedback from both patients and staff led to a follow-up engagement, expanding the content library with new social media assets and more instructional videos.